The future of datadriven marketing

The future of datadriven marketing

The future of datadriven marketing

Magpie is a marketing measurement partnership. A combination of powerful data science models and sharp advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.

Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.

Magpie is a marketing measurement partnership. A combination of powerful data science models and sharp advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.

Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.

Magpie is a marketing measurement partnership. A combination of powerful data science models and sharp advice. Together we turn your marketing data into powerful insights to optimize your marketing strategy.

Complex methods, simple results: with Magpie you can improve your marketing ROI by 14-38%.

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Provide answers with datadriven marketing results

Provide answers with datadriven marketing results

Provide answers with datadriven marketing results

The Magpie Partnership

How we build high quality marketing insights.

  1. Understand Business dynamics

  1. Understand Business dynamics

  1. Understand Business dynamics

Share information on the data to model marketing effectiveness and business dynamics

  1. Custom Modeling

  1. Custom Modeling

  1. Custom Modeling

Combine Marketing Mix Modeling, Multi Touch Attribution and experiment results to match business dynamics.

  1. Optimize Marketing Mix

  1. Optimize Marketing Mix

  1. Optimize Marketing Mix

Use results to drastically improve your marketing mix and make strategic marketing plans.

  1. Evaluate & Improve

  1. Evaluate & Improve

  1. Evaluate & Improve

Start continuous improvement for highest quality attribution. Repeat at step 1. Join us on the cycle to top-tier marketing effectiveness modeling.

High quality attribution is a continuous proces.
Not a one-time job

Flexible Pricing for Customized Solutions

These prices are meant to serve as guidelines, as actual costs will be based on your unique requirements. We’re committed to transparency, so please reach out for a personalized quote that reflects the value we deliver.

MAGPIE Partnership

Scale-up

Designed for fast growing online-retailers. With maximum ad spend of 60K per month and more than 100 weekly conversions.

Indication: 1.000-2.000 p/m

Measurement Consulting

Monthly data export or dashboard

Standard unified marketing measurement

Contact us

MAGPIE Partnership

B2B

Designed for B2B lead generation, B2B branding and longer sales funnels.



Indication: 3.000-8.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Contact Us

MAGPIE Partnership

E-Commerce

Designed for large e-commerce companies. With various marketing campaigns and >80K spend per month.

Indication: 3.000-8.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Contact Us

MAGPIE Partnership

Enterprise

Designed for enterprises. Combining online and offline sales and numerous marketing channels.


Indication: 4.000-10.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom omnichannel modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Marketing strategy advice

Contact Us

MAGPIE Partnership

Scale-up

Designed for fast growing online-retailers. With maximum ad spend of 60K per month and more than 100 weekly conversions.

Indication: 1.000-2.000 p/m

Measurement Consulting

Monthly data export or dashboard

Standard unified marketing measurement

Contact us

MAGPIE Partnership

B2B

Designed for B2B lead generation, B2B branding and longer sales funnels.



Indication: 3.000-8.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Contact Us

MAGPIE Partnership

E-Commerce

Designed for large e-commerce companies. With various marketing campaigns and >80K spend per month.

Indication: 3.000-8.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Contact Us

MAGPIE Partnership

Enterprise

Designed for enterprises. Combining online and offline sales and numerous marketing channels.


Indication: 4.000-10.000 p/m

Measurement Consulting

Data integrated in your data warehouse

Custom omnichannel modelling for Unified Measurement

Input data and decision support

Experiment guidance and analysis

Marketing strategy advice

Contact Us

Founded by

Thijs Keusters

Previously building marketing analytics & Attribution teams at Coolblue & My Jewellery

Read our story

Steef Steggerda

Previously building and developing inhouse attribution models and marketing experiments at Coolblue

Read our story

Frequently Asked Questions

Frequently Asked Questions

Frequently Asked Questions

What is Magpie?

Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.

Can you explain in simple terms what Magpie does?

Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.

Is Magpie always a partnership?

Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.

Which models do you use?

We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu

How do you get the data to work with?

For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.

Why is there a price indication?

To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.

Do you also provide inhouse attribution solutions?

We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.

What is Magpie?

Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.

Can you explain in simple terms what Magpie does?

Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.

Is Magpie always a partnership?

Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.

Which models do you use?

We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu

How do you get the data to work with?

For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.

Why is there a price indication?

To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.

Do you also provide inhouse attribution solutions?

We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.

What is Magpie?

Magpie uses data to estimate the short and long term effect of marketing. This can be used to drastically improve the marketing mix.

Can you explain in simple terms what Magpie does?

Basically, Magpie helps companies that spend money on marketing, to spend this money way more efficiently. Data leaves traces of which campaigns contribute more to sales and which not. We use data science models to pick up these traces and share this with our customers. This enables them to spend less on marketing and grow more.

Is Magpie always a partnership?

Not always. If there is more need for consulting or one-off results we can definetly also provide this. However, we are confident that given marketing attribution, the best results always come from partnerships. Not from one-off analyses or a single tool.

Which models do you use?

We use different models for different purposes. In our final solution we combine machine learning, bayesian linear regressions and stochastic models to estimate the effect of a marketing campaign on sales. Read more in the methods section, found under 'Product' in the menu

How do you get the data to work with?

For this we have two options: 1. The data is shared with us via data transfers. 2. The data is collected by us via the marketing platforms or tracking implementation. Both options in a safe and confidential environment.

Why is there a price indication?

To give you an idea of pricing. Prices can vary per customer, because we do custom modelling. You can count on 2 things: 1. You are not paying for more than you need. 2. It is a lot more cost efficient than steering on flawed attribution models.

Do you also provide inhouse attribution solutions?

We will not actively build inhouse solutions. But we can guide you're data scientists/analysts towards inhouse solutions. After a period working of our partnership, the experience in your team around this subject grows up to a point that you'll only need us for help on edge cases.

Get in touch

Reach out to us for more information, or just leave your e-mail and an empty message and we'll reach out to you.