Methods

Best in-class marketing effectiveness tooling.

Unified Measurment

Our solution is crafted to measure the incremental value of all marketing campaigns. We combine multiple data science models into one unified solution. Each method offers something unique, and when combined, they deliver the best results for your marketing efforts.

  1. Marketing Incrementality Experiments

  1. Marketing Incrementality Experiments

  1. Marketing Incrementality Experiments

Our approach builds on: ‘Incrementality first.’ Attribution models can be very advanced and often AI-driven. However, these models lack one crucial concept: ‘Was this customer already going to convert without marketing?’ We centralize around this concept by using various tools to design and analyze marketing experiments.

Read more about incrementality in our blog

  1. Marketing Mix Modeling

The concept of using econometric models to estimate the sales-effect of marketing is called Marketing mix modeling. After losing popularity in the past decades -with the growth of digital marketing and online measurment tools- Marketing mix modeling is making its comeback. With cookies deprecating and marketing tracking getting more difficult, we need to rely on accurate Marketing Mix results. Broadly offered, with huge quality differences due to its modeling challenges.

  1. Multi Touch Attribution

While marketing mix modeling is winning popularity, Multi touch attribution is getting less popular every day. Don’t rush in writing off the insights a Multi Touch Attribution model can provide. It provides granular insights on your campaigns and customers. There is a lot of valuable information in your customer journeys, that cannot be incorporated in marketing mix modeling.