About us
About us
About us
We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.
Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.
Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.
We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.
Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.
Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.
We are marketing attribution enthusiasts, with many years of experience in marketing effectiveness measurement.
Formerly working at Coolblue and My Jewellery, we have hands-on experience on incrementality experiments and implementing statistical models, like Marketing Mix modeling and Multi Touch Attribution. We are on a mission to leave our footmark on each marketing strategy.
Located in the centre of Rotterdam, we build the best marketing attribution solutions possible. Magpie Technology is located at the schiekade 189B.





High quality attribution is a continuous proces.
Not a one-time job
Partners over one time solutions
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.
High quality attribution is a continuous proces.
Not a one-time job
Partners over one time solutions
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.
Real Retailer Experience, Real Results
We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.
Meet the team

Real Retailer Experience, Real Results
We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.
Meet the team

Real Retailer Experience, Real Results
We don’t just know data—we know marketing, especially in the retail space. Extensive in-house experience on the business side allows us to create solutions that deliver practical, real-world results.
Meet the team


Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.
Read more on our methods

Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.
Read more on our methods

Custom Modeling for Every Business
We tailor our models to fit your specific business. Each marketing strategy deserves a solution that is as close to the truth as possible.
Read more on our methods
Zero Bullshit: facts over stories
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Zero Bullshit: facts over stories
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Zero Bullshit: facts over stories
At Magpie, the edge between data science and marketing is the foundation of everything we do. Our data-first mindset leads to smarter decisions and better results.

Partners over one time solutions
Our partnership goes beyond delivering a one-time solution. By continuously refining and adapting our models, we help you consistently improve your marketing outcomes.
High quality attribution is a continuous proces.
Not a one-time job
Founded by



Thijs Keusters
Prevously building marketing analytics and attribution teams at Coolblue and My Jewellery.


